Article highlights:

• First choice experiment application to assess consumer preferences on liquid soap.
•  Employed probabilistic regression models to analyse preferences of 385 respondents.
• Respondents would pay more for soap with reduced environmental and health impacts.
• Used the antibacterial attribute to serve as proxy for emerging contaminants.
• Twenty-nine percent of the respondents would pay to avoid antibacterial ingredients.

Click here(external link) to read the article in full, published in the Journal of Cleaner Production

Back to the news

Last modified: